Drip Review

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Drip is a behavior-based email and automation platform built specifically for ecommerce brands. With advanced triggers, visual workflows, and multichannel messaging (email, SMS, onsite pop-ups), Drip empowers stores to convert more, retain better, and boost lifetime value.

Table of Contents

Quick Answers

1. What is Drip? A behavior-driven marketing automation platform for ecommerce brands, offering email, SMS, and onsite messaging triggered by customer actions.
2. Who’s it for? DTC and ecommerce businesses that want data-backed automation to drive revenue and loyalty.
3. Key features? Visual workflows, real-time segmentation, 50+ templates, Shopify/WooCommerce integrations, and unlimited email sends.
4. Compared to alternatives? More ecommerce-focused than platforms like Mailchimp, but with fewer templates and no landing page builder.
5. Easy to set up? Intuitive interface, but mastering complex flows takes time.
6. Integrations? 150+ including Shopify, WooCommerce, Stripe, Facebook, and Zapier.
7. How much? $39/month for 2.5K contacts, scaling with list growth; 14-day free trial included.
8. Pros & cons? ✅ Deep e‑commerce automation and unlimited sends. ❌ Price escalates, limited templates, no landing pages.
9. Worth it? Yes—if you’re serious about building high-converting marketing automation.
10. Where to get it?
     Start your Drip Free Trial →

1. Features & Capabilities

Drip’s visual automation builder lets you craft customer journeys that respond to real-time triggers—abandoned carts, product views, purchase events—and send messages across email, SMS, and pop-ups all within one flow.

With 50+ prebuilt automation templates (welcome, post-purchase, cart recovery, loyalty, etc.), unlimited sends, and up to 50 active workflows even on the starter plan, Drip handles everything from lead nurture to VIP retention.

Its segmentation engine adapts in real-time using behavior, order history, tags, and custom events—perfect for targeting actions like “viewed product but didn’t buy in 7 days.”

Multichannel journeys are native—send an email, follow with SMS and trigger a popup based on engagement, all tracked via revenue-attribution dashboards highlighting email ROI, AOV, and campaign performance.

However, there’s no landing page builder, and only about 7 premade email templates. Most teams build custom emails using saved content blocks.

2. Pricing & Value

Drip charges based on contact count and includes all automation, unlimited sends, and support:

No free plan is available—only a 14-day free trial with full features. Pricing aligns with competitors like Klaviyo, but rapid list growth can cause sticker shock.

3. Ease of Use & Onboarding

The interface is clean and logic-driven, supported by email and chat help on all plans. Starter and above include guided onboarding and migration assistance—ideal for teams transitioning from simpler tools.

4. Case Studies & Reputation

Drip holds a 4.4/5 rating on G2—ecommerce brands praise its automation and revenue impact:

• Beauty brand: +31% repeat purchases via post-purchase flows
• Apparel shop: 23% uplift in conversions recovering abandoned carts
• Electronics DTC: 38× ROI from lifecycle email funnels

Some users want more reporting depth and flexible email design.

5. Customer Support & Reliability

Chat and email support is included on all plans; prioritized support and onboarding specialists come with Growth and Enterprise tiers. The platform is stable, with reliable uptime and an API trusted for integrations.

6. Drip Review Summary & Final Rating

Pros

Cons

Final Rating: ★★★★☆ (4.4/5)

Drip stands out for ecommerce brands optimizing for personalized automation. It’s powerful and reliable—just be ready for upward pricing and an onboarding process that rewards strategy.

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