Starting From
- Standard: $497/month
- Ad Expert: $997/month
- Enterprise: $2,000+/month
PROS
- Comprehensive attribution for cross-channel paid campaigns
- Pipeline, cohort, and lifecycle tracking tied to spend
- Revenue-based ROAS models built for strategic marketers
- Deep integrations with ads, CRM, email, and ecom platforms
CONS
- High starting price excludes smaller advertisers
- Setup is guided but takes hours and access credentials
- Requires team buy-in to leverage effectively
- Not ideal for brands spending under $50K/month
Wicked Reports Review
Heads up: This review contains affiliate links. If you click through and sign up, I may earn a commission—no extra cost to you. I only recommend tools I believe are truly valuable.
Wicked Reports is an attribution powerhouse for performance marketers and growth-focused agencies. It’s engineered to do one thing extremely well: prove which paid marketing efforts generate revenue across the entire customer journey—not just clicks or impressions.
If you’re spending tens of thousands per month across Facebook, Google, YouTube, email, and more, Wicked Reports helps you finally answer the million-dollar question: “Which channel actually drives profitable growth?”
Table of Contents
Quick Answers
- What is Wicked Reports? An advanced attribution and funnel tracking tool designed to connect ad spend to sales, profit, and LTV.
- Who’s it for? Advertisers and agencies running multi-platform campaigns with over $50K/month in media spend.
- Key features? Multi-touch attribution, CRM + email integration, funnel-stage ROAS, custom reports, lifecycle cohorts.
- Compared to alternatives? Far deeper paid attribution than Google Analytics; more usable than raw BI platforms.
- Easy to set up? Medium complexity—guided setup and support make it manageable, but still requires team involvement.
- Integrations? Facebook, Google Ads, YouTube, Shopify, WooCommerce, Klaviyo, HubSpot, TikTok, Snapchat, CRMs.
- How much? Starts at $497/month; premium tiers run $997–$2,000+ with enhanced data and support.
- Pros & cons? ✅ Precise attribution; ✅ Real ROI data; ✅ Email and CRM visibility. ❌ High cost; ❌ Setup time; ❌ Not built for tiny teams.
- Worth it? Yes—if you’re managing significant paid spend and want to optimize toward revenue, not vanity metrics.
- Where to get it?
Start with Wicked Reports →
1. Features & Capabilities
Wicked Reports brings clarity to marketing chaos. Its attribution modeling engine connects the dots between every touchpoint—email click, Facebook view, YouTube ad, Google search—and a customer’s eventual purchase. You’re not guessing what worked. You’ll know.
- Multi-touch attribution: Choose between first-click, last-click, linear, or time-decay models to match your strategy.
- Funnel-stage analysis: See which channels drive awareness, conversions, and long-term LTV.
- Email + CRM tracking: Connect lifecycle journeys to revenue—from first email to final upsell.
- Customer cohorts: Understand behavior over time, segment by source, campaign, or purchase pattern.
- ROAS dashboards: At-a-glance profitability metrics across campaigns and platforms, updated daily.
It supports integrations with all major platforms: Facebook Ads, Google Ads, TikTok, Snapchat, Shopify, WooCommerce, Klaviyo, HubSpot, ActiveCampaign, and more. No spreadsheet stitching. No guesswork. Just clean, actionable attribution tied to real revenue.
2. Pricing & Value
Wicked Reports is not cheap—but for its ideal customers, it pays for itself fast.
Standard
$497/month
- Funnel-level attribution
- ROAS dashboards
- Email and LTV analytics
Ad Expert
$997/month
- CRM revenue mapping
- Custom attribution models
- Phone-based success team
Enterprise
$2,000+/month
- Full API access
- Advanced data modeling
- Dedicated account strategist
Smaller brands may find the price out of reach. But for companies spending $50K+/month in ads, even a 10% improvement in budget allocation can mean $5,000+ in savings—or extra revenue—monthly.
3. Ease of Use & Onboarding
Initial setup requires admin access to ad platforms, your store or CRM, and a couple hours of configuration time. Wicked provides guided onboarding via support calls, screen shares, and setup checklists.
The UI is geared toward marketers—not engineers—but there’s still a learning curve. The attribution options, filters, and dashboards are powerful, but benefit from training. Once familiar, users find the interface clean and insightful.
4. Case Studies & Reputation
Thousands of brands and agencies use Wicked Reports to track paid performance across the funnel. Case studies cite 200–300% improvements in ROAS, smarter budget reallocation, and faster client reporting.
One 9-figure ecom brand used Wicked to identify a long-tail email campaign that drove 20% of sales but had been ignored for months. A subscription fitness brand cut wasted ad spend by 18% after discovering click-heavy Google campaigns that didn’t convert downstream.
Industry reviews are strong, averaging 4.6/5 on Capterra and Trustpilot. Agencies especially love the reporting clarity it brings to client engagements.
5. Customer Support & Reliability
Support is solid. Standard users get email and ticket help; Ad Expert and Enterprise plans include direct phone and Zoom access to success teams. Wicked also offers weekly training webinars, onboarding documents, and a searchable help library.
Platform uptime is high, and data syncs occur daily. Custom dashboards can take a day or two to populate fully, especially for large accounts with millions of records. But once active, performance is stable.
6. Summary & Final Rating
Pros
Cons
Final Rating: ★★★★☆ (4.2/5)
If you’re a performance marketer spending serious money on ads, Wicked Reports is like strapping an analytics jet engine to your campaigns. It won’t make sense for small teams or low-budget brands—but for scaling ecom shops and agencies managing big spends, it’s one of the most insightful attribution tools available.