
Starting From
- Starter: $99/month
- Scale: $249/month
- Pro: $499/month
- Grow: $749/month
PROS
- Smart Cart™, AI product recommendations, and personalized bundles
- Post-purchase offers and A/B testable flows
- Robust analytics and multi-integration support (Shopify, Klaviyo, Gorgias)
CONS
- Premium pricing tiers scale fast with order volume
- Advanced flows require some technical setup time
- Interface can feel complex for newer merchants
Rebuy Review
Heads up: This review may include affiliate links—if you click through and sign up, I may earn a commission. I only recommend tools I’d personally use.
Rebuy is a leading personalization engine for Shopify stores, using AI-powered recommendations, smart cart upsells, and post-purchase flows to boost AOV and conversion. It’s engineered for brands serious about intelligent ecommerce—but it’s not cheap and gets complex at scale.
Table of Contents
Quick Answers
- What is Rebuy? An AI-driven upsell and personalization engine built to increase cart AOV and customer lifetime value on Shopify.
- Who’s it for? Ecommerce brands seeking powerful recommendations, upsell flows, and cart/post-purchase optimization—without custom development.
- Key features? Smart cart, AI product recommendations, bundle builder, post-purchase offers, search & merchandising, A/B testing.
- Compared to alternatives? More advanced than Bold or Fera, more flexible than simple upsell apps—priced for serious growth brands.
- Easy to set up? Yes—Shopify app install gets you started, but advanced flows take design and data effort.
- Integrations? Shopify, Klaviyo, Gorgias, Recharge, Fluent (Rebuy Ads), and more via API.
- How much? Starter at **$99/mo**, Scale **$249/mo**, Pro **$499/mo**, Grow **$749/mo**, with a 14-30 day trial available :contentReference[oaicite:1]{index=1}.
- Pros & cons? ✅ AI-driven upsells and bundles; ✅ Post-purchase offers; ✅ Strong analytics. ❌ Pricing scales with revenue and orders; ❌ Configuring advanced flows takes time; ❌ Can overwhelm smaller stores.
- Worth it? Yes—for data-driven merchants ready to invest in personalization ROI.
- Where to get it? Try Rebuy →
1. Features & Capabilities

Personalize at every touchpoint with AI technology.
Rebuy’s Smart Cart replaces the standard Shopify cart with an AI-enhanced slide-out experience, allowing real-time upsells, tiered discounts, subscriptions, and dynamic bundling.
The Bundle Builder empowers customers to mix-and-match products with smart combos—no custom work needed.
Post-purchase offers insert one-click add-ons between checkout and thank-you pages—often capturing high-intent buyers.
Search & Collections (add-on) uses AI to personalize search results, while Flows & A/B testing helps optimize customer paths and campaign performance.
Built-in analytics show uplift by channel, funnel stage, and revenue generated—KPIs that justify investment over time.
2. Pricing & Value
Rebuy’s plans align with usage:
Starter
$99/mo
- Smart Cart & Merchandising
Up to ~1k orders - Basic analytics & support
Scale
$249/mo
- Includes post-purchase offers & bundles
- Priority support
Up to ~2.5k orders
Pro
$499/mo
- Advanced flows & more orders
- Enhanced analytics & SLAs
Grow
$749/mo
- High-volume usage ~7.5k orders
- Premium support & early beta access
Plans include a 14-day (Core) or 30-day (Platform One) free trial, with optional revenue-share ads for post-purchase offers :contentReference[oaicite:2]{index=2}.
While the cost may feel steep, most merchants find ROI pays for it—especially at Scale and above, where AOV uplifts cover monthly fees within weeks.
3. Ease of Use & Onboarding
Setup begins by installing the Shopify app, which syncs Shopify data immediately. Default templates let you go live in minutes.
Advanced configuration—like conditional bundles, post-purchase flows, or dynamic search—uses a visual builder that’s intuitive but benefits from review and testing.
Higher-tier plans include onboarding calls, success reviews, and proactive support; lower tiers rely on self-service docs and chat.
4. Case Studies & Reputation

Over 30,000 brands have used ReBuy Engine to boost AOV, LTV and Conversion Rates.
Brands like DIME Beauty, Magic Spoon, Papa & Barkley, and Manssion report 15–30% AOV increase within the first month :contentReference[oaicite:3]{index=3}.
Shopify App Store reviews (4.8–4.9★) praise fast onboarding, powerful upsells, and proactive support :contentReference[oaicite:4]{index=4}.
Some smaller brands mention initial complexity, but appreciate the ability to retire multiple apps thanks to Rebuy’s all-in-one solution :contentReference[oaicite:5]{index=5}.
5. Customer Support & Reliability
Support includes 24/5 chat/email help for all plans; Scale+ tiers add onboarding sessions and success check-ins.
Performance is robust—scripts are optimized to avoid site slowdown, and uptime is strong across thousands of stores :contentReference[oaicite:6]{index=6}.
Enterprise-tier merchants get dedicated merchant success managers and quarterly reviews, ensuring long-term ROI.
6. Summary & Final Rating
Pros
Cons
Final Rating: ★★★★☆ (4.3/5)
Rebuy stands out for Shopify merchants who want to seriously grow AOV and conversion through smart personalization. It delivers fast results and replaces multiple apps, making it worth the investment—if you’re ready to commit financially and strategically.