Aweber vs ConvertKit

Aweber vs ConvertKit (Kit)

Aweber vs ConvertKit:
Which Platform Wins in 2025?

Note: This post contains affiliate links. I only recommend tools I personally use and trust.

When comparing email marketing tools in 2025, Aweber vs ConvertKit is a matchup between two long-standing champions—each built for creators and small businesses, yet each with its own distinct favor. Both platforms power email outreach, automation workflows, and subscriber growth, but they take slightly different approaches in terms of ease, features, and scale. Check our full Aweber review or deep dive into ConvertKit with our ConvertKit review.

📝 Quick Summary: Who Wins?

After weighing features, ease of use, pricing, automation, and community—**Aweber** narrowly takes the lead. It’s slightly more powerful overall, thanks to flat pricing, rich templates, and reliable customer support.

Choose Aweber if you want predictable pricing, robust email tools, and 24/7 support.
Choose ConvertKit if you prefer simplicity, creator-centric automations, and a clean interface.

👇 Keep reading for an in‑depth, side‑by‑side breakdown by category — who wins what and why.

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1. Features & Functionality

When comparing **Aweber vs ConvertKit**, it’s vital to see which tool covers the essentials—and then excels beyond. We’re talking beyond email sends: landing pages, tagging, ecommerce, and more.

Aweber packs a punch with unlimited email sends, drag-and-drop builders, AMP-enabled messages, landing pages, sign-up forms, and split testing. They’ve even added SMS and robust template galleries in recent updates.

ConvertKit is laser-focused on creator economies—bloggers, podcasters, and solopreneurs. It offers visual automations, subscriber segments, and collections. But it lacks landing page depth, AMP support, and advanced splits.

FeatureAweber LogoConvertKit Logo
Unlimited SendsAll plansAll plans
Drag & Drop EmailAdvanced blocks + AMPMinimalist editor
Split TestingBuilt-in🔴Not included
Landing PagesYes, customizable🔴Basic / third-party
Forms & PopupsRich templatesSimple inline & modal
Visual AutomationsRules + tagging UIPowerful journey builder
Subscriber TaggingTags, segmentsTags, segments

Aweber edges ahead by offering split-tests, AMP, landing pages, and SMS capabilities—features creators will value as they scale their outreach. ConvertKit perfectly handles sequences and automations, but leaves you curious beyond the inbox.

🏆 Winner: Aweber — More robust features for creators who want everything under one roof.

2. Ease of Use & Onboarding

A creator’s time is precious—how quickly can you go from signup to live email sequence? Ease matters.

Aweber kicks off with a quick setup wizard: import contacts, pick a template, send a test email, and you’re live. The modern UI balances options with clarity: everything’s labeled simply, and step-by-step tools guide you through segments, splits, and delivery settings.

ConvertKit simplifies even further: one dashboard, two tabs (subscribers, broadcasts), and a visible “Create Automation” button. For creators, the logic is intuitive: connect a trigger, add an action, publish. But this minimalism masks deeper customization that’s only discoverable later.

Usability FactorAweber LogoConvertKit Logo
Initial Onboarding🟢Quick & guided🟢Simple & direct
Interface Cleanliness🟢Modern & modularMinimalist dashboards
Automation Setup🟡Rules & UI menusVisual builder
Templates & GuidesLibrary + docs🟡Fewer built-in guides
Time to First Campaign🟢< 30 min🟢< 20 min

ConvertKit is incredibly fast for creators wanting to broadcast or build simple automations*. Aweber requires slightly more exploration but offers more power—a tradeoff that’s worth it as your tactics mature.

🏆 Winner: Tie — ConvertKit excels for immediate simplicity; Aweber wins when you’re ready to do more.

3. Pricing & Value

Your email platform should never break the bank or surprise you as you grow. Here’s how Aweber and ConvertKit stack up on cost and value.

Aweber Pricing Snapshot

Aweber uses flat pricing: $19/month for up to 500 subscribers, $29 for 2,500, $69 at 10K, with unlimited sends and features included. No extra charges for automations or split tests.

ConvertKit Pricing Snapshot

ConvertKit offers:

  • Free: limited to 1,000 subscribers, broadcasts only
  • Creator: $25/mo — full features but no team access
  • Creator Pro: $50/mo — with reporting, deliverability, and subscriber scoring
Pricing AspectAweber LogoConvertKit Logo
500 Subscribers$19/moFree (but limited features)
2,500 Subs$29/mo$25–50/mo Creator
10,000 Subs$69/mo flat$90–140/mo tiers
Automation Access✅ All plans✅ Creator+ & Pro
Split Testing✅ Included🔴 Not included
Free Plan Available But limited)
Predictable Billing🟢 Flat tiers🟡 Tiered crescive fees

In practice: At 2,500 subs, Aweber costs $29 with full limits; ConvertKit costs $25 but missing split-tests and sends only. At 10K subs, Aweber remains $69—ConvertKit may reach $140 on Pro—making Aweber a clear winner for budget-conscious creators.

🏆 Winner: Aweber — Better value, more features per dollar, and simpler scaling.

4. Email Marketing & Automation

How powerful are the email creation, automation workflows, and testing capabilities? Let’s see how Aweber and ConvertKit compare when it comes to sending smarter emails.

Aweber delivers a feature-rich experience with its drag-and-drop builder supporting advanced content blocks like GIFs, social links, countdown timers, and AMP for Email—perfect for interactive campaigns. Built-in split testing (A/B) covers subject lines, send times, and content variations automatically. The platform also uses send-time optimization to boost open rates based on subscriber behavior. Workflow automation supports tagging, delays, conditional splits, and monitoring unsubscribe/bounce behavior with ease.

ConvertKit offers a clean, minimalist editor and intuitive visual automation builder—you can easily drag triggers, actions, and paths. Tagging, segments, and collections make managing audiences simple. However, it lacks native split-testing and AMP features. ConvertKit separates broadcasts (one-off emails) from sequences (automations), which some creators appreciate for clarity—but advanced testing must be done manually or with external tools.

FeatureAweber LogoConvertKit Logo
Drag‑and‑Drop BuilderAdvanced blocks & AMPMinimal & focused
Split TestingBuilt‑in A/B🔴Not supported
Automation WorkflowsTags, delays, rulesVisual builder, branching
Send‑Time OptimizationYes🔴No
AMP for EmailSupported🔴Not supported

🏆 Winner: Aweber — It offers advanced email features like split testing, AMP, and smart sending all built in.

5. Integrations & Ecosystem

Your email platform needs to plug into how you actually run your business. Here’s where Aweber and ConvertKit differ in their integration reach and ecosystem support.

Aweber includes robust native integrations with tools like WordPress, Shopify, PayPal, BigCommerce, webinar platforms, and SMS services. It also offers an active plugin marketplace and well-documented API/webhooks, making it easy to build automation flows like cart‑abandonment sequences or affiliate tagging—all with minimal middleware.

ConvertKit relies heavily on Zapier to connect with external services such as WordPress, Teachable, Shopify, and webinar tools. Their API is functional, but most advanced integrations require Zapier, which adds extra steps and latency and lacks the polish of native options.

Integration TypeAweber LogoConvertKit Logo
E‑commerce PlatformsShopify, BigCommerce, PayPal🟡Zapier‑powered only
Webinars & SMSNative support🟡Needs Zapier
API & WebhooksFull supportBasic support
Plugin MarketplaceActive & varied🟡Growing but limited

🏆 Winner: Aweber — more native connections, less middleware, and a powerful integration marketplace.

6. Support & Community

Reliable support and an engaged community are priceless. Let’s compare customer care, resources, and peer networks.

Aweber offers 24/7 live chat, phone, and email support with U.S.-based agents. Onboarding calls are included with paid plans, and there’s a rich repository of webinars, guides, and ebooks. Active forums and Facebook communities foster peer learning. Feedback often mentions fast response times and personal support.

ConvertKit provides email and chat support during business hours, plus a large library of knowledge-base articles and video tutorials. Their “Creator Pass” adds hands-on training for higher-tier users, but live real-time support is more limited. They have a passionate creator community, especially among bloggers, but lack full-time human support availability.

Support ChannelAweberConvertKit
Live Chat & Phone24/7, US‑based🟡Business hours only
Email SupportFast, polite🟡Slower replies
Onboarding & TrainingOnboarding calls, webinars🟡Paid Creator Pass
Community PresenceForums & FB groupActive creator network

🏆 Winner: Aweber — offers real-time support plus strong training and community access.

7. Reporting & Analytics

Data drives decisions. Here’s where Aweber and ConvertKit stand on subscriber insights, campaign performance, and revenue tracking.

Aweber tracks device usage, clicks, opens, and lets you attribute revenue directly via e-commerce integrations. Split-test results include statistical confidence scores. Custom reports export easily or connect via API to analytics systems like Google Analytics.

ConvertKit provides clean dashboards showing subscriber growth, open/click trends, and automation funnel drop-off. Creator Pro unlocks advanced reports on best send times and subscriber scoring. There’s no native A/B test reporting, so deeper analysis often requires external tools.

Reporting FeatureAweberConvertKit
Opens & ClicksDetailed statsClean overview
Revenue AttributionYes, via integrations🔴Not supported
Split-Test ReportingConfidence data🔴Not available
Funnel AnalyticsCustom & exportableAutomation funnels

🏆 Winner: Aweber — deeper analytics, revenue tracking, and split‑test insights round out a smart data-driven platform.

Final Verdict

After comparing **Aweber vs ConvertKit** across every category—features, usability, pricing, automation, integrations, support, and data—here’s the final takeaway.

Aweber delivers more overall value: unlimited sends, built-in splits, landing pages, SMS, and 24/7 support—all in flat pricing. **It’s the slightly superior all-rounder.**

ConvertKit is superb for creators who love clean simplicity and visual automations. It’s elegant, focused, and fast—but lacks advanced features and scale-friendly billing.

Category
Features & Functionality🏆
Ease of Use🏆
Pricing & Value🏆
Email & Automation🏆
Integrations & Ecosystem🏆
Support & Community🏆
Reporting & Analytics🏆
🏁 Final Tally6 Wins1 Win

🥇 Overall Winner: Aweber — It offers better value, more features, and robust support.