aweber vs constant contact

Aweber vs Constant Contact

Aweber vs Constant Contact:
Which Platform Wins in 2025?

Note: This post contains affiliate links. I only recommend tools I personally use and trust.

When comparing email marketing tools in 2025, Aweber vs Constant Contact is a matchup between two long-standing platforms—both built for SMBs and creators, yet each with unique strengths. Aweber is known for its automation depth and flat-rate pricing, while Constant Contact emphasizes event marketing and ease of use. Dive deeper with our full Aweber review or read the Constant Contact review.

📝 Quick Summary: Who Wins?

After reviewing automation, pricing, templates, integrations, and support—Aweber narrowly wins for creators and marketers who want more flexibility and control.

Choose Aweber if you want flat pricing, automation depth, and responsive support.
Choose Constant Contact if you prefer simplicity, phone support, and integrated event tools.

👇 Keep reading for an in‑depth, side‑by‑side breakdown.

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1. Features & Functionality

When comparing Aweber vs Constant Contact, it’s essential to evaluate the feature set that powers growth. Both platforms go beyond basic email sending—but how far do they really go?

Aweber delivers a feature-rich toolkit: unlimited sends, landing pages, AMP emails, split testing, custom templates, and even SMS support. It’s designed for creators and businesses that need flexible tools with room to grow.

Constant Contact leans into simplicity—basic automations, drag-and-drop design, and event registration tools. However, it lacks more advanced functions like A/B testing and AMP support that power more modern campaigns.

FeatureAweber LogoConstant Contact Logo
Unlimited SendsAll plans🟡Plan-based
Landing PagesCustom builder🟡Basic templates
Split TestingSubject/content🔴Not available
AMP for EmailInteractive blocks🔴Not supported
SMS MessagingUS/Canada🔴Not included
List SegmentationAdvanced tagging🟡Basic filters

Aweber comes out on top thanks to its breadth of tools—especially for those looking to scale with interactive and tested campaigns. Constant Contact plays it safe with simpler, entry-level features.

🏆 Winner: Aweber — Delivers a deeper feature set that supports both beginners and advanced marketers.

2. Ease of Use & Onboarding

A smooth setup and clean interface can save hours. Here’s how Aweber vs Constant Contact perform when it comes to onboarding and daily use.

Aweber provides a quick-start wizard, step-by-step setup guides, and a modern dashboard. The interface balances flexibility with clarity, allowing users to create segments, automations, and templates without feeling overwhelmed. The learning curve is shallow, and tooltips guide users throughout.

Constant Contact excels in simplicity. Its interface is tailored for non-technical users—navigation is clear, and core features like contact lists, email design, and event tools are front and center. However, users looking for more advanced workflows might find themselves outgrowing its capabilities quickly.

Ease FactorAweber LogoConstant Contact Logo
Initial SetupWizard & guidesVery beginner-friendly
User Interface🟢Modular & intuitiveSimple dashboard
Email EditorDrag‑and‑drop + HTMLDrag‑and‑drop only
Guided TemplatesPre-built + tips🟡Limited guidance
Learning Curve🟢Beginner to proFlat curve

While both platforms are easy to use, Aweber adds slightly more flexibility and support for complex tasks, while Constant Contact wins for pure simplicity. Your pick depends on whether you’re scaling fast or keeping things basic.

🏆 Winner: Tie — Aweber wins for depth with ease; Constant Contact for entry-level simplicity.

3. Pricing & Value

Pricing isn’t just about the monthly bill—it’s about the features you get and how you scale. Here’s how Aweber vs Constant Contact compare in value.

Aweber follows a flat-rate pricing model—meaning all features are included at every tier. For instance, automation, landing pages, split testing, and even SMS are available starting at $19/month for 500 subscribers, with predictable pricing as you grow.

Constant Contact offers tiered pricing, often based on list size and add-on features. At lower levels, automations are restricted, and A/B testing is missing altogether. Features like SMS, ecommerce automation, or surveys are gated behind higher plans or paid extensions.

Pricing TierAweber LogoConstant Contact Logo
500 Subscribers$19/mo$12–$35/mo
2,500 Subscribers$29/mo$50–$85/mo
10,000 Subscribers$69/mo$125+/mo
Free PlanNot availableLimited send volume
Automation AccessAll plans🟡Depends on plan
Hidden CostsFlat pricing🔴Upsells for features

Aweber provides clearer, more affordable pricing for creators who want all tools unlocked from day one. Constant Contact can cost significantly more for full access as your list grows.

🏆 Winner: Aweber — Predictable, flat pricing and full features at every tier.

4. Email Marketing & Automation

Automations, sequences, and smart email tools are key to scaling. Let’s see how Aweber vs Constant Contact perform in this critical area.

Aweber includes visual automation workflows, behavioral triggers, send-time optimization, A/B testing, and even AMP email support. You can tag subscribers, build drip sequences, and track engagement in real time—all from one workflow editor.

Constant Contact supports basic autoresponders and welcome emails. It lacks visual automation mapping or advanced sequences. There’s no support for AMP or testing subject lines, which can limit optimization options.

Automation CapabilityAweber LogoConstant Contact Logo
Visual AutomationDrag & drop builder🔴Not included
Behavioral TriggersOpens, clicks, tags🟡Limited
Split TestingSubject, content🔴Not available
AMP for EmailInteractive emails🔴Not supported
SMS AutomationUS/CA🔴Not available

Aweber is built for marketers who want full-funnel email capabilities. Constant Contact suits basic autoresponders, but falls short for growth-stage automations.

🏆 Winner: Aweber — Automation depth, AMP support, and testing give it the edge.

5. Integrations & Ecosystem

Your email platform should plug into your existing toolset. Here’s how Aweber vs Constant Contact integrate with other platforms and services.

Aweber supports direct integrations with WordPress, Shopify, PayPal, WooCommerce, Facebook Ads, and more. It also includes a public API, Zapier support, and native SMS capabilities. Whether you’re running ecommerce or content workflows, it plays well with the entire stack.

Constant Contact offers native integrations for ecommerce and event tools like Eventbrite, plus CRM support. However, it leans more toward legacy connections and relies heavily on Zapier for custom flows. Some newer integrations are missing or gated by plan level.

Integration TypeAweber LogoConstant Contact Logo
Ecommerce IntegrationShopify, WooCommerceShopify, Etsy
API AccessOpen & flexible🟡Limited use cases
Zapier SupportYesYes
SMS ChannelNative SMS🔴Not supported
CRM SupportBuilt-in tagging🟡Basic

Aweber offers a more modern ecosystem with deeper ecommerce, automation, and omnichannel integration options. Constant Contact serves traditional users well but lacks flexibility.

🏆 Winner: Aweber — Broader integrations and better tech stack compatibility.

6. Support & Community

Customer support and educational resources can dramatically shape your success. Here’s how Aweber vs Constant Contact differ in helping users thrive.

Aweber offers 24/7 live chat, phone support, and email—all from real humans. Its knowledge base is extensive, and their blog, webinars, and case studies are packed with actionable tips. There’s also a private Facebook community for users.

Constant Contact offers phone support during business hours and an extensive help center. While you can reach a real agent, availability varies by plan. Its learning materials are mostly tutorial-based, with limited marketing strategy content.

Support OptionAweber LogoConstant Contact Logo
Live Chat24/7🟡Limited hours
Phone SupportUS & internationalBusiness hours
Email SupportFast repliesStandard
EducationWebinars + blog🟡Tutorials
CommunityPrivate FB group🔴No active forum

Aweber delivers better accessibility and more community-driven support. Constant Contact is helpful, but lacks round-the-clock options and strategic resources.

🏆 Winner: Aweber — 24/7 support and educational depth make a real difference.

7. Reporting & Analytics

Understanding your performance is essential. Let’s explore how Aweber vs Constant Contact compare in reporting depth and data access.

Aweber offers detailed reports on opens, clicks, bounces, and device usage. You can compare A/B test results, analyze automation paths, and use real-time engagement metrics to refine your sequences. Downloadable reports are standard, and tagging behavior adds depth.

Constant Contact provides basic campaign metrics—opens, clicks, unsubscribes—but lacks segmentation or funnel views. Reports are straightforward and easy to understand, but can feel limited if you need granular insights for testing or strategy refinement.

Analytics AreaAweber LogoConstant Contact Logo
Open & Click TrackingDetailed viewsStandard
A/B Test ResultsIntegrated🔴Not available
Automation AnalyticsPath-level insights🔴None
Tag-based ReportingTrack behavior🟡Manual tagging
Report ExportingCSV & chartsBasic export

Aweber is ideal for marketers who want to experiment, test, and refine. Constant Contact covers essentials, but power users may feel boxed in.

🏆 Winner: Aweber — Deeper analytics, A/B testing, and automation insights.

Final Verdict

So after all comparisons—who should you choose in the battle of Aweber vs Constant Contact?

Aweber consistently edges out in key areas: automation, pricing transparency, modern features, analytics, and support. It’s a great match for creators, ecommerce sellers, and digital marketers who want depth without paying more as they scale.

Constant Contact is still a solid pick for local businesses and nonprofits who value phone support and simple email campaigns with minimal ramp-up.

CategoryAweber LogoConstant Contact Logo
Features🟡
Ease of Use
Pricing🟡
Automation🔴
Support🟡
Analytics🟡

🥇 Overall Winner: Aweber — Ideal for creators and marketers who want full control and strong ROI.