Brevo Review

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Brevo (formerly Sendinblue) is the Swiss Army knife of budget-friendly marketing platforms. It’s designed for small to medium businesses that want serious automation and multichannel outreach without the enterprise-level price tag. From email marketing to CRM, SMS, WhatsApp, push notifications, and even live chat, Brevo covers more ground than most of its competitors—without nickel-and-diming you for every contact on your list.

Table of Contents

Quick Answers

1. What is Brevo? An all-in-one marketing suite offering email, SMS, WhatsApp, CRM, chat, and automation under one roof.
2. Who’s it for? Small to medium businesses that want robust tools without paying per contact.
3. Free plan? Very generous—300 emails/day, unlimited contacts, automation included.
4. Automation? Advanced workflows with lead scoring, multichannel triggers, and behavioral segmentation.
5. Templates? Decent variety, though not as flashy as design-heavy competitors.
6. CRM? Fully integrated, usable, and included in free plan.
7. Multichannel? Email, SMS, WhatsApp, push notifications, and sometimes live chat.
8. Deliverability? Generally good, but some users report spam filtering hiccups.
9. Landing pages? Functional but basic.
10. Where to get it?
     Start your Brevo Free Plan →

1. Features & Capabilities

Brevo’s toolkit is impressively broad for a platform in its price bracket. At its core, you get full email marketing capabilities—campaign creation, automation, transactional emails, and detailed reporting. But the value skyrockets when you consider everything else: CRM for contact management, SMS and WhatsApp messaging, push notifications, live chat, segmentation, lead scoring, A/B testing, and even AI-assisted copy suggestions via their “Aura” tool.

The automation engine is particularly strong. You can build complex workflows based on multiple triggers—such as a new sign-up, cart abandonment, a specific website visit, or lack of engagement over a set period. Triggers can cross channels: send an SMS follow-up if an email isn’t opened, or start a WhatsApp drip for a VIP customer segment. Conditions and actions can be nested, allowing for highly personalized journeys.

CRM integration means every customer profile can store interactions across channels, purchase history, lead scores, and notes from your team. This unification makes it easier to coordinate marketing, sales, and support—especially for smaller teams who can’t afford separate tools for each function.

Other handy features include dynamic segmentation (audiences update automatically based on behavior), template management with a drag-and-drop builder, and integrations with popular apps like Shopify, WooCommerce, WordPress, Stripe, Facebook Ads, and more. While the email templates aren’t going to win design awards, they’re responsive, editable, and perfectly serviceable for most businesses.

2. Pricing & Value

Brevo’s “pay per send” pricing model is a rare and welcome departure from the industry norm. Instead of charging you for every contact in your database, they bill you based on how many emails you actually send. This is a huge win for businesses with large but dormant contact lists.

The free plan is one of the most generous available—300 emails/day to unlimited contacts, with full access to automation, transactional emails, segmentation, and CRM. The Starter plan begins around $9/month for 20,000 emails, while the Business plan—at about $18/month for the same volume—unlocks advanced features like A/B testing, advanced reporting, and priority sending. Enterprise pricing is customized and includes dedicated account management, priority support, and deliverability consulting.

For SMS, you buy credits separately, and costs vary by destination country. WhatsApp messaging is billed per conversation session, in line with Meta’s API pricing.

3. Ease of Use & Onboarding

Brevo’s onboarding is refreshingly simple. The interface is intuitive, and the drag-and-drop editor for both emails and automation workflows makes setup painless—even for beginners. Helpful tooltips and guided walkthroughs get you up to speed quickly. You can import contacts from CSV, sync them from an integration, or add them manually with ease.

The platform also offers pre-built automation templates for common use cases like welcome series, abandoned cart recovery, re-engagement campaigns, and post-purchase follow-ups. These can be customized to fit your brand tone and logic. For businesses dipping their toes into automation for the first time, this lowers the barrier to entry considerably.

4. Case Studies & Reputation

With over 500,000 customers worldwide, Brevo has established itself as a dependable choice for budget-conscious marketers. It’s especially popular among e-commerce shops, service providers, and non-profits who value its cost efficiency and flexibility. Online forums and review sites frequently praise its automation power relative to price.

One Reddit user put it succinctly: “We actually use Brevo on 6 different projects—it’s solid, especially for the price.” However, criticisms do surface: slower support response times, the occasional deliverability hiccup, and feature gaps in areas like advanced design customization.

5. Customer Support & Reliability

All plans get email support, but live chat and phone support are reserved for higher tiers (Business and Enterprise). While most issues are resolved effectively, response times can lag during peak periods. The help center is comprehensive, and there’s a decent library of tutorials, but don’t expect white-glove service unless you’re paying for it.

Reliability is generally solid, with strong uptime and stable sending infrastructure. However, deliverability can vary based on how clean your contact list is and whether you’ve authenticated your sending domain correctly.

6. Brevo Review Summary & Final Rating

Pros

Cons

Final Rating: ★★★★☆ (4.2/5)

Brevo is an excellent fit for SMBs that want marketing sophistication without the high cost. While it’s not flawless—design purists and those needing instant support may look elsewhere—its value proposition is hard to beat if you’re focused on functionality, automation, and budget-friendly growth.

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