Starting From
- Free: Up to 1,000 subscribers and 12,000 emails/month
- Growing Business: Starts at $10/month for 500 subscribers
- Advanced: Starts at $20/month for 500 subscribers
PROS
- Generous free plan with solid features
- Clean, intuitive UI for beginners and pros
- Powerful automation and landing page tools
- Affordable and transparent pricing structure
CONS
- Advanced features locked behind paid plans
- No phone support, only chat and email
- Template library smaller than competitors
- Free plan excludes advanced automations
MailerLite Pricing Review
Heads up: This MailerLite pricing review contains affiliate links. If you click and purchase, I may earn a commission at no extra cost to you. I only recommend tools I’d be comfortable pitching to a friend.
Table of Contents
1. Plans Overview
MailerLite keeps things simple with three main tiers: Free, Growing Business, and Advanced. The Free plan gives beginners access to essential email tools with capped monthly sends. The Growing Business plan unlocks automations, templates, and analytics. Finally, the Advanced plan caters to businesses that need advanced reporting, dedicated support, and higher sending allowances. This straightforward structure makes it easy for businesses to choose based on their stage and goals.
2. Costs & How Pricing Scales
Pricing starts at just $10/month for the Growing Business plan (up to 500 subscribers). Advanced begins at $20/month for the same list size. As your contacts grow, pricing scales predictably. For example, 5,000 subscribers on Growing Business costs around $39/month, while Advanced is about $87/month. Compared to competitors, MailerLite’s entry pricing is one of the lowest, yet it still delivers automation, forms, and ecommerce tools. This balance of affordability and functionality makes it attractive for cost-conscious small businesses and startups.
3. Side-by-Side Feature Comparison
| Feature | Free | Growing Business | Advanced |
|---|---|---|---|
| Email Builder & Templates | Basic drag-and-drop | Full template gallery | Advanced customization |
| Automation | Basic automations | Multi-step workflows | Advanced triggers & conditions |
| Subscriber Management | Up to 1,000 | Scales with plan | Advanced segmentation & tagging |
| Ecommerce Tools | Limited | Shopify, WooCommerce integrations | Abandoned cart recovery |
| Customer Support | Email only | Email & 24/7 chat | Priority support |
4. Which Plan Is Best for You?
For early-stage creators or hobbyists, the Free plan offers plenty of tools to get started. Growing Business is the best option for small businesses, bloggers, and solopreneurs who need automation and analytics at a fair price. Advanced is ideal for agencies, ecommerce shops, and scaling businesses that require deeper integrations, testing, and priority support. If your email marketing is a revenue driver, Advanced unlocks the flexibility to scale campaigns with confidence.
5. Pros and Cons of Each Plan
The Free plan is generous but limited in automation. Growing Business is affordable and feature-rich but lacks advanced analytics. Advanced provides enterprise-level tools but at a higher cost. Each tier is transparent and offers clear value, making MailerLite one of the easiest platforms to scale with confidence.
6. Free Version or Trial
MailerLite’s free plan is one of the most generous in the industry, allowing up to 1,000 subscribers and 12,000 monthly emails. This is enough for many side hustlers and small startups to grow their lists for free. Unlike limited trials, MailerLite’s free-forever tier ensures businesses can start without time pressure, making it appealing for cautious new marketers.
7. Ease of Use & Onboarding
MailerLite is praised for its clean, modern interface that avoids clutter. The setup process is guided with onboarding tips, making it beginner-friendly. Its builder is intuitive, balancing simplicity with flexibility, ensuring both new users and experienced marketers find it pleasant to use.
8. Deliverability & Sending Policies
Deliverability is strong, with inbox placement rates often above 96%. MailerLite actively enforces list hygiene, requiring users to authenticate domains and avoid poor practices. This protects overall deliverability across its network, making it a reliable platform for businesses serious about email ROI.
9. Discounts & Billing Options
Annual billing comes with a discount, reducing monthly costs by about 15%. Nonprofits also receive an additional discount, making MailerLite attractive for mission-driven organizations. Seasonal promotions are rare, but the base pricing is already affordable compared to many competitors.
10. Alternatives to Consider
MailerLite competes with Mailchimp, ConvertKit, and AWeber. Mailchimp offers more integrations but charges for unsubscribed contacts. ConvertKit is ideal for creators but comes at a higher cost. AWeber is beginner-friendly but less modern in design. MailerLite stands out for its balance of affordability, features, and ease of use, particularly for lean startups and creators who value clean workflows.
Final Summary & Recommendation
Pros
Cons
Final Rating: ★★★★☆ (4.3/5)
MailerLite is a top pick for budget-conscious businesses that want a modern email marketing tool without sacrificing core functionality. Its generous free plan and affordable paid tiers make it one of the most accessible yet powerful solutions for creators, nonprofits, and small businesses. If you want a platform that grows with you while keeping costs predictable, MailerLite is a fantastic choice.