Starting From
- Free: Up to 250 contacts & 500 monthly emails
- Standard: Starts at $16/month for 500 contacts
- Pro: Starts at $59/month for 2,500 contacts (unlimited emails)
PROS
- Strong ecommerce focus with Shopify, BigCommerce, WooCommerce integrations
- Pre-built automation workflows (abandoned cart, welcome, winback)
- Multichannel campaigns: Email, SMS, and Push Notifications
- Free plan includes core features and testing capabilities
CONS
- Free plan limited to 250 contacts
- Pricing rises quickly as contacts increase
- Advanced reporting only in Pro
- Phone support not available—chat/email only
Omnisend Pricing Review
Heads up: This Omnisend pricing review contains affiliate links. If you click and purchase, I may earn a commission at no extra cost to you. I only recommend tools I’d be comfortable pitching to a friend.
Table of Contents
1. Plans Overview
Omnisend positions itself as an ecommerce-first marketing automation platform. Its pricing tiers are designed for online stores that need multichannel marketing campaigns, including email, SMS, and push notifications. The company’s three-tier model keeps things straightforward: Free, Standard, and Pro.
The Free plan includes up to 250 contacts and 500 monthly emails. Unlike some competitors, Omnisend allows you to test automations and basic reporting even on Free. The Standard plan starts at $16/month for 500 contacts and unlocks unlimited email sends. Finally, the Pro plan starts at $59/month for 2,500 contacts and includes advanced features like unlimited push notifications, SMS credits, and in-depth reporting dashboards.
All plans include access to Omnisend’s signature automation workflows, templates, and ecommerce integrations, which is a major selling point compared to Mailchimp or ConvertKit, where automations are limited to higher tiers.
2. Costs & How Pricing Scales
Omnisend’s pricing scales with your list size, similar to Klaviyo or AWeber. For instance, 5,000 subscribers on the Standard plan costs around $81/month, while Pro at that level is about $90/month. At 50,000 contacts, Standard runs roughly $330/month, while Pro jumps to $370/month. This makes Omnisend relatively affordable compared to Klaviyo, especially for mid-market ecommerce brands.
Another advantage is that Omnisend includes free SMS credits equivalent to the monthly plan price on Pro, making it appealing for brands with multichannel strategies. However, SMS costs can add up quickly if you exceed the included credits—international rates vary, with U.S. messages averaging $0.015 each.
For smaller stores, Standard offers a sweet spot: unlimited email sends, robust automation, and essential segmentation tools. Pro makes sense once SMS and advanced analytics become central to your marketing strategy.
3. Side-by-Side Feature Comparison
| Feature | Free | Standard | Pro |
|---|---|---|---|
| Email Campaigns | 500/month | Unlimited | Unlimited |
| Automation | Basic | Full workflows | Full workflows |
| SMS | No | Add-on billing | Includes monthly credits |
| Reporting | Basic | Standard | Advanced, custom dashboards |
| Support | Email only | Email + live chat | Email + live chat (priority) |
4. Which Plan Is Best for You?
The Free plan is best for testing Omnisend’s interface, not for running real campaigns. With only 500 monthly sends, it’s more of a demo tier. The Standard plan is ideal for growing ecommerce shops that primarily need unlimited email campaigns with automation. It balances cost and functionality well. The Pro plan is designed for larger brands managing omnichannel campaigns, combining email, SMS, and push notifications with robust analytics. If SMS is a big part of your marketing strategy, Pro pays for itself quickly.
5. Pros and Cons of Each Plan
Free Plan Pros: No-cost entry, full access to automation, ecommerce-friendly.
Free Plan Cons: Too limited for real campaigns, branded emails.
Standard Plan Pros: Unlimited email sends, affordable scaling, pre-built workflows.
Standard Plan Cons: Lacks SMS credits, reporting limited.
Pro Plan Pros: Unlimited email + push, SMS credits included, advanced analytics.
Pro Plan Cons: Higher price point, some features overkill for small stores.
6. Free Version or Trial
Omnisend’s free plan is essentially a freemium trial. It gives full access to automation, ecommerce integrations, and pre-built workflows, but caps contacts at 250 and emails at 500/month. This makes it excellent for exploring the platform before investing, but unusable as a long-term strategy. Still, compared to Mailchimp’s free plan, Omnisend gives a more complete view of its premium features upfront.
7. Ease of Use & Onboarding
Omnisend is designed with ecommerce users in mind, so its onboarding focuses on store integrations. Shopify and WooCommerce merchants can connect in minutes, syncing customer and purchase data automatically. The drag-and-drop email builder is straightforward, and pre-built workflows make automation approachable for beginners. While advanced reporting in Pro may take time to learn, most users find Omnisend easier to adopt than Klaviyo.
8. Deliverability & Sending Policies
Omnisend maintains strong deliverability, with inbox rates consistently above 96%. The platform supports authentication (SPF, DKIM, DMARC) and encourages list hygiene with suppression rules for unengaged subscribers. Like competitors, Omnisend is compliant with GDPR and CAN-SPAM. Some users note slightly lower inboxing compared to Klaviyo, but overall performance is competitive and sufficient for ecommerce campaigns.
9. Discounts & Billing Options
Omnisend offers a 20% discount for annual billing, making it more affordable for long-term commitments. Nonprofits can apply for special pricing. Compared to Klaviyo, Omnisend is more transparent with its discounts, though not as aggressive as GetResponse, which frequently runs seasonal promotions. Still, Omnisend’s pricing remains competitive for ecommerce-focused brands.
10. Alternatives to Consider
Klaviyo: More advanced but more expensive.
Mailchimp: Better known, but less ecommerce-focused.
GetResponse: Great automation, lacks Omnisend’s SMS integration.
ActiveCampaign: Excellent automation for non-ecommerce users.
Omnisend’s strength is its ecommerce-first approach with affordable multichannel marketing, making it a better choice for small to mid-sized online stores than many alternatives.
Final Summary & Recommendation
Pros
Cons
Final Rating: ★★★★☆ (4.3/5)
Omnisend is an excellent choice for ecommerce brands that want affordable, multichannel marketing without sacrificing automation. It sits between Mailchimp and Klaviyo in terms of cost and sophistication, offering better ecommerce functionality than the former while being easier to use than the latter. If you run an online store and want to scale with a platform built for ecommerce, Omnisend is one of the best value-for-money options available today.